The last frontier of green: cosmetics
There are two consumer product categories that I notice lagging behind in terms of sustainability. One is footwear. The other are beauty products.
Many shoe companies are trying to green up their processes and products, and I expect that in the future this will accelerate now that the sportswear industry has become more sustainable. Cosmetic companies are also making the first, tentative steps towards sustainability, but too often these steps come in the form of "green" brands instead of changing their core business.
Aveda is one cosmetic company that appears to be going for sustainability in a big way, both in terms of operations and products. Here's a great interview with the President of Aveda, Dominique Conseil, about what they are doing.
Leslie Carlson
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